The Bill Long Award for Distinguished Service is presented in recognition and appreciation of an individual who has made an outstanding contribution to the Ontario Hockey League. The recipient must be or have been actively engaged in junior hockey. The Bill Long Award is not awarded annually, but rather bestowed upon notable achievements over time, as noted by the OHL board of governors.
The award was initiated in 1989 to commemorate the efforts and contributions of Bill Long during his days in the Ontario Hockey League, spanning over three decades as a coach and manager of the Niagara Falls Flyers, Ottawa 67's and London Knights.